Canon was in need of a microsite for their advanced ImagePRESS and ImageRUNNER professional printer models. It was a requirement that the microsite be done as HTML5 in order to utilize the new cross-device video capabilities to support mobile and tablet devices that was just officially being supported at the time. This HTML5 microsite was a new direction for Canon, as previous microsites and/or presentations of this nature had primarily been Flash-based.
With the objective being to present Canon’s professional models in a mobile and tablet-friendly way we used HTML5, CSS3 and jQuery to build a microsite that supports full-length videos and their target devices. The result is cross-platform, cross-device and interactive, much like the Flash-based predecessors.
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