As the social networking landscape broadens, your organization’s online presence should grow to match. One social network often overlooked is YouTube. You don’t have to be a teenager or a filmmaker to reach YouTube’s vast audience; many businesses also can take advantage of YouTube’s benefits. For example, your online sales channel could use YouTube to reach the general public, teaching potential customers about your services or showing your product in action. Your support or training divisions could post tutorials or help videos for current users to learn about and keep up to date with the latest features of your product or service. This article shows you how to create a custom YouTube channel for your organization—and make it look professional.
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