RSS may be a simple programming language, but you can use it to market and publish any information to unlimited sources across the web. Plus, it’s completely free. In this article, I’ll explain a couple different ways to leverage the power of RSS by both syndicating your own content and using others to add some flavor to your web site. Free advertising, news distribution, and instant content production are just a few of the possibilities when leveraging RSS.
Peachpit, Written by Kris Hadlock